General Marketing

General Marketing

General Marketing is a broad field that encompasses the strategies, processes, and tools used by businesses to create, communicate, deliver, and exchange offerings that hold value for customers, clients, partners, and society at large. In studying this subject, individuals will learn about market research, consumer behavior, branding, advertising, sales strategies, digital marketing, and analytics, among other topics. The main goal is to understand how to effectively connect products and services with their target audience to satisfy both the consumer's needs and the business's objectives.