Digital Marketing

Pay-per-Click Advertising (PPC)

Pay-per-Click (PPC) Advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. Studying PPC involves understanding how to create effective ads, choose the right keywords, and set optimal bids to ensure cost-efficiency. Students explore platforms like Google Ads and Bing Ads, learning to analyze performance metrics and adjust campaigns to maximize return on investment (ROI). The subject covers ad creation, targeting techniques, budget management, and conversion tracking. Mastery of PPC helps businesses drive targeted traffic, boost visibility, and achieve measurable results in competitive online environments.