Marketing Management

Product Development

Product Development is a multifaceted subject focused on the creation and launch of new products. It encompasses the entire process from idea generation, market research, and product design to testing, manufacturing, and marketing. Students learn about the methodologies and tools used to manage this process, including Agile, Lean, and Stage-Gate frameworks. The curriculum covers key areas such as innovation management, consumer behavior, project management, and financial analysis. Emphasizing both theoretical knowledge and practical application, this subject prepares students to lead cross-functional teams, navigate complex challenges, and bring successful products to market in a competitive business environment.